mobile TV and user experience

Putting people first says poor design and user experience are hampering the growth of mobile TV.

Weaknesses include:

  • Poor quality reception – patchy 3G coverage with interruptions
  • Slow start up speed – The time taken to access the service through menu structures and connection time was between two and five minutes
  • Cost – flat rate vs pay-as-you-go issues were raised in the study
  • Usability -Many aspects of the service were simply considered unnecessarily complicated to use
  • On screen displays – such as details of current show and channel were considered important
  • Programme guides – not easily available
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