Contentsutra in their Frames 2006 coverage have hit the right point. I wanted to blog on this, but as it happens many things I don’t get to doing it, when I was read the newspapers.
In India, right now we are seeing partnerships being formed. Both in terms of technology and content creators. Both for the Indians as well as for the world. India is becoming the creator, consumer as well as distributor (as RSS goes mainstream – time, space and cost as not stopping anyone) for the content and entertainment industries!!
Quoting somethings from the article:
Technology and the entertainment industry have converged. Media companies are looking at different platforms to showcase their content. Direct-to-Home (DTH), IPTV (Internet Protocol Television), digital cable and television content on mobile phones are some of them.
India has a great opportunity to be a leader in this outsourced production Industry. India has already proved itself as the back office of the world and needs to cash in on this movement too.
If we look at the emerging picture, distribution models are changing for cable and satellite. Portals are interested in becoming internet broadcasters and the content business models are fast changing. Intel has joined hands with Zee TV for optimizing content. Essel Group has launched a new digital media initiative, called Digital Media Convergence Ltd – in partnership with Intel. This is to create, acquire and distribute digital content in India … To India, Intel is offering its learnings from being a global company and they want India to take the digital entertainment leap ahead.