Now, I wouldn't mind this – these are coming as advertisements in gmail!
They are highly targeted and time based news. The next thing or feature I would like is have an opml – which google parses and gives those items that are relevant to the mails I am reading. They are anyway reading my mails, they might do that for my news as well 🙂
In fact, go ahead and give me an executive summary of my mails and news as 'sms' … ha ha! Google you need to start living upto the expectations ;P