Attract and Motivate

Its all about the looks! A good post on “attract and motivate through customer experience“. The auhtor says:

“The “demotivators” I’ve identified are “trust” and “usability”, in
other words, these are not so much motivators, but enablers, lubricants
of cooperation if you like. “Motivators” are actually more enablers,
ie. autonomy is just about putting frameworks in place that enable
customers to be creative.”

example given = IKEA! i.e this doesn’t apply only to just web companies 😀

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Published by: vinu

My life - BREESY! :-) :D Beautiful Random Enjoyable Eventful Simple Yellow Places I have lived (chronological): (country) (- state) (-- city) India - (Orissa) -- Cuttack (2yrs) -- Bhubaneshwar (3yrs) - (Maharastra) -- Bombay/Mumbai (8 + 1 yrs) - (TamilNadu) -- Madras/Chennai (6 yrs) - (Pondicherry) (1 yr) United States - (California) -- Berkeley (3 yrs) Education : IIT Madras 02, UC Berkeley 05 Work Experience: Mechanical Engineer at FORD Motor Company, India; Management Trainee at Datamatics Technologies Ltd.; Wireless Programmer at TeleCommunication Systems Inc. Passions (currently as of Dec 2005): Family, Media (visual / audio), Mobile Systems, Internet, Design Interests: Music, Movies, Photography, Enjoying nature, Playing Violin, Graphics, Business / Entrepreneurship / Managments, Spirituality, Design, Technology, Mobile / Wireless

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