you decide who wins!

Wired magazine’s adapted version of The Long Tail: Why the Future of Business Is Selling Less of

More, copyright © 2006 Chris Anderson, to be published by Hyperion in July. Chris Anderson (canderson@wiredmag.com)

is Wired‘s editor in chief.

But now the audience is turning to a distribution medium that
doesn’t favor the hits alone. We are abandoning the tyranny of the top
and becoming a niche nation again, defined not by our geography but by
our interests. Instead of the weak connections of the office water
cooler, we’re increasingly forming our own tribes, groups bound
together more by affinity and shared interests than by broadcast
schedules. These days our water coolers are increasingly virtual –
there are many different ones, and the people who gather around them
are self-selected.

The mass market is yielding to a million minimarkets. Hits will
always be with us, but they have lost their monopoly. Blockbusters must
now compete with an infinite number of niche offerings, which can be
distributed just as easily. Justin Timberlake still makes albums, but
today he has thousands of bands on MySpace as rivals. The hierarchy of
attention has inverted – credibility now rises from below. MTV and
Tower Records no longer decide who will win. You do.

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Published by: vinu

My life - BREESY! :-) :D Beautiful Random Enjoyable Eventful Simple Yellow Places I have lived (chronological): (country) (- state) (-- city) India - (Orissa) -- Cuttack (2yrs) -- Bhubaneshwar (3yrs) - (Maharastra) -- Bombay/Mumbai (8 + 1 yrs) - (TamilNadu) -- Madras/Chennai (6 yrs) - (Pondicherry) (1 yr) United States - (California) -- Berkeley (3 yrs) Education : IIT Madras 02, UC Berkeley 05 Work Experience: Mechanical Engineer at FORD Motor Company, India; Management Trainee at Datamatics Technologies Ltd.; Wireless Programmer at TeleCommunication Systems Inc. Passions (currently as of Dec 2005): Family, Media (visual / audio), Mobile Systems, Internet, Design Interests: Music, Movies, Photography, Enjoying nature, Playing Violin, Graphics, Business / Entrepreneurship / Managments, Spirituality, Design, Technology, Mobile / Wireless

Categories biz, creativity, future, genZ, internetLeave a comment

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